PLATFORMS · Updated Weekly
Where are bookfluencers most active?
Platform-by-platform breakdown of bookfluencer activity, engagement, and growth. TikTok vs Instagram vs YouTube — the numbers.
3
Platforms
1,522
Creators
1M+
Posts
#1
TikTok
TT
477
Creators
~1,360
Posts/week
3.3%
Engagement
11.8B
Total views
Share of content
32%
↑ 12%
3mo growth
#2
Instagram
IG
1,291
Creators
~1,390
Posts/week
6.2%
Engagement
2.0B
Total views
Share of content
24%
↑ 7%
3mo growth
#3
YouTube
YT
266
Creators
~1,970
Posts/week
2.3%
Engagement
15.7B
Total views
Share of content
44%
↑ 8%
3mo growth
Platform comparison
Engagement rate
Share of content (posts)
Growth (3 months)
Data: May 12, 2026 · 1,522 creators tracked
Genre × Platform performance
Which genres perform best on which platform — based on engagement rate.
| Genre | TikTok | YouTube | Best fit | |
|---|---|---|---|---|
| Romance | 38% | 29% | 33% | TikTok |
| Teen & Young Adult | 21% | 24% | 55% | YouTube |
| Literature & Fiction | 32% | 25% | 43% | YouTube |
Share of mentions by platform per genre. Highlighted cells = dominant platform. Data: May 2026
